Buy With Pro

Perplexity AI has introduced a groundbreaking new feature that's transforming the way people shop online. This innovative approach eliminates the need to sift through countless product reviews and websites, allowing shoppers to make informed decisions quickly and confidently. "Shop Like a Pro" seamlessly integrates conversational AI with curated product recommendations, providing a one-stop solution for researching and purchasing products. This is more than just another search feature; it's a sign of how AI is fundamentally reshaping e-commerce and creating new challenges — and opportunities — for brands and marketers. 

Key Features of Shop Like a Pro This AI-powered shopping assistant offers several key features that enhance the online shopping experience:

• One-Click Checkout: Perplexity Pro users in the U.S. can enjoy a first-of-its-kind AI commerce experience with "Buy with Pro." This feature allows for seamless checkout directly on the Perplexity website or app for select products from select merchants. Simply save your shipping and billing information, and with a single click on "Buy with Pro," your order is placed. As a bonus, Perplexity is currently offering free shipping on all "Buy with Pro" orders as a thank you for shopping with Perplexity. If "Buy with Pro" isn't available, Perplexity will redirect you to the merchant's website to complete your purchase. 
• Buy With Pro vs. Buy With Shop Pay: "Buy With Pro" is a native Perplexity checkout experience that allows you to buy a variety of e-commerce products with one-click checkout. It is currently only available to Perplexity Pro subscribers in the US. For merchants (like Shopify) who have granted Perplexity access to their APIs, Perplexity can offer distinct checkout experiences like “Buy with ShopPay.”  
• Snap to Shop: This visual search tool allows customers to find products by taking a photo of an item. Even without a product description or name, "Snap to Shop" can identify and present relevant products. 
• Discover the Best Product: When customers ask Perplexity a shopping question, they receive precise answers and easy-to-read product cards displaying the most relevant items. These cards provide key details in a simple, visual format and are unbiased, AI-powered recommendations tailored to the customer's search. These cards aren't sponsored.  How Shop Like a Pro Works To use "Shop Like a Pro," start by signing up for a Perplexity Pro subscription. Perplexity Pro offers access to all the leading-edge models like GPT-4o and Claude 3.5 in one app, uses advanced multi-step reasoning capabilities, and gives you access to Shop Like a Pro. Next, search for a product. Perplexity will respond with 3-5 product cards containing the information you need to make a decision. If you find a product you want to purchase, click 'Buy With Pro' and fill out your details. Perplexity will save these on file, so you only need to do this once! "Shop Like a Pro" leverages platform integrations, including Shopify, to access the latest product information from businesses that sell and ship to the U.S. This ensures that shoppers have access to the most recent and relevant product details. Perplexity analyzes product reviews from multiple sources, filters for the best products, and presents them in a clear and concise manner. This streamlined process saves shoppers time and increases productivity by allowing them to research and purchase items directly on the platform. 

Focus Feature Perplexity's "Focus" feature allows shoppers to refine their searches by source type, providing more targeted and relevant results. This feature is particularly useful for specific research needs. For example: 

• Academic: For scholarly research (e.g., "Give me insights from recent generative AI papers.")  
• Video: For video content (e.g., "What's the best smartphone camera, according to MKBHD?")  
• Social: For social media opinions (e.g., "What underrated action movies are Reddit favorites?")   By using the "Focus" feature, shoppers can quickly and efficiently find the information they need from the most relevant sources.

Benefits of Using Shop Like a Pro "Shop Like a Pro" offers several benefits to online shoppers:

• Comprehensive Research: Perplexity analyzes product reviews across multiple sites to help shoppers make informed purchasing decisions. 
• Increased Productivity: Shoppers can save time by researching and purchasing items in one location. 

Perplexity Merchant Program Perplexity has also introduced a Merchant Program to further enhance the shopping experience. This program offers several advantages to merchants: 

• Increased Visibility: Products listed on Perplexity have a higher chance of being recommended to users because the products will be in Perplexity's index. When Perplexity has more robust details, it can better determine if a product is high quality and relevant to a user's query. 
• Payment Integrations: Merchants can be included in the "Buy with Pro" one-click checkout experience. 
• Free API Access: Merchants can build their own Perplexity-powered search experiences, with the ability to refine the index to include only your products. 
• Custom Dashboard: Merchants gain access to a dashboard that provides insights into search and shopping trends related to their products. 

Conclusion Perplexity's "Shop Like a Pro" is revolutionizing online shopping by combining the power of AI with a user-friendly interface. This innovative tool empowers shoppers to make informed decisions quickly and efficiently, while also providing merchants with valuable tools to enhance their online presence and reach a wider audience. As Perplexity continues to expand its shopping experience to new markets after its U.S. launch and add new features, it is poised to become an indispensable tool for online shoppers worldwide. With its innovative approach to product discovery and purchase, "Shop Like a Pro" marks a significant step towards a future where AI seamlessly integrates into every aspect of our lives, making everyday tasks like shopping more efficient and enjoyable.